Last updated: 23 June 2026

This Privacy Policy explains how PRIME TRADE SON SRL (“Prime Wheels”, “we”, “us”) collects, uses and protects your personal data when you visit prime-wheels.eu or place an order with us. We process your data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Romanian law.

1. Who is responsible for your data

The data controller is:
PRIME TRADE SON SRL
Str. Calea Moldovei nr. 5E, ap. 16, 425200 Năsăud, Bistrița-Năsăud County, Romania
Trade Register No. J2024040932000 · VAT No. RO50877470
Email: info@prime-wheels.eu

2. What data we collect

  • Order & account data: name, billing and shipping address, email address and order history when you buy from us or create an account.
  • Contact data: the name, email address and message you send us through our contact form or by email.
  • Payment data: payments are handled by our payment providers; we do not store full card details on our own servers.
  • Technical data: IP address, browser type, device information and cookie identifiers collected automatically when you use the site.

3. Why we use your data and our legal basis

  • To process and deliver your orders and provide customer support — performance of a contract (Art. 6(1)(b) GDPR).
  • To meet accounting, tax and consumer-law obligations — legal obligation (Art. 6(1)(c) GDPR).
  • To operate, secure and improve our website and to answer your enquiries — legitimate interest (Art. 6(1)(f) GDPR).
  • To send you updates or offers where you have asked us to — consent (Art. 6(1)(a) GDPR), which you can withdraw at any time.

4. Who we share your data with

We share data only with service providers who help us run our business, under appropriate data-processing agreements. These include shipping and logistics partners, payment service providers, our email-delivery and hosting providers, and IT service providers. We never sell your personal data. Where a provider processes data outside the EU/EEA, we rely on the EU Standard Contractual Clauses or an adequacy decision.

5. How long we keep your data

We keep order and invoicing data for as long as required by tax and commercial law (generally up to 10 years in Romania). Other data is kept only as long as necessary for the purpose for which it was collected, after which it is deleted or anonymised.

6. Your rights

Under the GDPR you have the right to access, rectify, erase or restrict the processing of your data, the right to data portability, and the right to object to processing based on legitimate interests. Where processing is based on consent, you may withdraw that consent at any time. To exercise any of these rights, email us at info@prime-wheels.eu.

7. Cookies

Our website uses cookies that are necessary for it to function (for example your shopping cart and language preference) and, with your consent, cookies that help us understand how the site is used. You can manage or block cookies through your browser settings.

8. Complaints

If you believe we have not handled your data correctly, please contact us first so we can put it right. You also have the right to lodge a complaint with the Romanian supervisory authority — the National Supervisory Authority for Personal Data Processing (ANSPDCP, dataprotection.ro) — or with the data-protection authority in your own country.

9. Changes to this policy

We may update this Privacy Policy from time to time. The current version is always available on this page together with its “last updated” date.